Globalisation, Media flows and Saturation Coverage

So this is my first blog of BCM111 (International Media Studies). So be kind when reading and critiquing my work. Just a heads up, the following 8 post will be reflections of my lectures and tutorials for BCM111 as I complete the course. Make use of my Blogroll (on the side of the page) or my hashtags (at the end of the post) to differentiate my BCM111 post from my other blog post. Hope you enjoy the Issues I raise, and I encourage you to comment on my work, and do further readings on the subjects I discuss. I will hyperlink to relevant sources wherever possible to help you do this. Thanks!

Anyway, now that the formalities are out of the way. Let’s focus on the issues covered in week 2 of my BCM111 course.

Globalisation was the concept being explored this week. Focussing on the ideas of globalisation and how these ideas are applied to the media. In my post I will be exploring information and a general understanding of globalisation, leading onto media flows and the dimensions in which these flows are made.

Beginning with globalisation, the Oxford dictionary defines it as “The process by which businesses or other organisations develop international influence or start operating on an international scale” (http://www.oxforddictionaries.

For Example; McDonalds operates on an international level. Critics of globalisation suggested that the introduction of foreign companies – like McDonalds – could affect the culture of certain areas. This then raises issues surrounding orientalism (clashes between eastern and western cultures. I will explore this issue in further blog post, but for now here is a link to a definition or orientalism: This can have negative effects globally.

Although these various actors’ effect cultures that they amerce into, it is worth mentioning that the actors and corporations that go into countries, themselves also get changed. This is known as multi-directional flows. Organisations will adapt to suit the culture, appropriating their advertisement, products and in essence how they deliver their brand (or message).

These examples of globalisation and multi-directional flows, work the same way in the media. Media is appropriated and changed from country to country, this is essential because different cultures understand information in different ways.

Global flows – linking in with globalisation – explores what influences international communities and cultures. Issues like Technology, economy, politics and military interest. From these issues comes the dimensions which define global flows

There are 5 dimensions of global flows.

  • Ethnoscapes
  • Technoscapes
  • Financescapes
  • Mediascapes
  • Ideoscapes

The definitions of these scapes can be found at this link:

These global flows also affect how media travels internationally. Which is a no brainer since this is the international media subject.

This week’s lecture was a basic outline of globalisation and the links it has to media flows. As the course progresses, I predict that we will explore these issues more in depth and focus on their relations to the media.

Thanks for reading. I encourage you to leave comments in the section below if you have any questions or feedback.


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